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Why Apple’s ‘Crush’ ad is so misguided


Welcome to Week in Review: TechCrunch's newsletter recapping the week’s biggest news. This week Apple unveiled new iPad models at its Let Loose event,

Scarcely five months after its founding, hard tech startup Layup Parts has landed a $9 million round of financing led by Founders Fund to transform composites manufacturing. The U.S.’ NHTSA has opened a fourth investigation into the Fisker Ocean SUV, spurred by multiple claims of “inadvertent Automatic Emergency Braking.” The Twitter for Android client was “a demo app that Google had created and gave to us,” says Particle co-founder and ex-Twitter employee Sara Beykpour.

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Photo of Apple’s ‘Crush

Apple’s ‘Crush