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Why Apple's Severance gets edited over remote desktop software
Whether it was trying to or not, Apple exposed a huge flaw with its pitch to professional video editors with a new Severance promotional video.
At least for high-end use cases, the remote workflow threatens to cut them out of the equation entirely, as cloud devices with access to nearly unlimited resources gradually outpace individual machines. Put another way, if Stiller's team was building this for Amazon or Netflix, would that be a Mac Mini on Richman’s desk, or an HP or Lenovo box? Sure, there's an Apple logo in the top-left corner (two, actually), but it feels superfluous, knowing that the software isn’t directly on the machine and it just as easily be running on a Windows or Linux box a thousand miles away.
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