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Why Are Hundreds of Data Brokers Not Registering with States?


Hundreds of data brokers have not registered with state consumer protection agencies. A new analysis by Privacy Rights Clearinghouse (PRC) and the Electronic Frontier Foundation (EFF) reveals that many data brokers registered in one state aren’t registered in others.

This would end the practice of targeting ads based on your online activity, removing the primary incentive for companies to track and share your personal data. EFF urges Congress to reject the STOP CSAM Act of 2025 ( S. 1829), which would undermine services offering end-to-end encryption and force internet companies to take down lawful user content. In a victory for personal privacy, a New York federal district court judge today granted a preliminary injunction in a lawsuit challenging the U.S. Office of Personnel Management’s (OPM) disclosure of records to DOGE and its agents.

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