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Why Companies Are Ditching the Cloud: The Rise of Cloud Repatriation


Major organizations like 37signals and GEICO highlight the economic and strategic reasons to reconsider cloud infrastructure.

Companies cannot implement custom optimization strategies for storage, compute resources, or data tiering, as all these elements must conform to the service provider’s predetermined configurations. This emerging ecosystem of alternative technologies suggests that the future of cloud computing isn’t just about location but about choosing the right tools and architectures within your chosen environment. The future isn’t about choosing between cloud and on-premises but making informed decisions based on specific business needs, workload characteristics, and economic factors.

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