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Why did Borland ignore the Macintosh market?

During the 80s and 90s, Borland developed several amazing, cutting edge developer products. Their Turbo Pascal and Delphi, an Object Pascal development environment, were very popular on DOS and Win...

Back in the 80s the computer market was unbelievably tiny compared to today, and within the professional segment (read: non-home/hobby), the Mac was at best third or fourth in size, trailing way behind MS-DOS, CP/M-86 and even CP/M-80 (*1). It was the important kickstart for Borland to cover the vast existing base of CP/M - and support the move from CP/M to MS-DOS that happened exactly at the time when Turbo Pascal was introduced. *9 - 1987's Version 4 also marks the point when it first enabled production of EXE files, allowing more than 64 KiB of code - easy to forget how primitive TP was compared to 'real' compilers :)

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