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Why does everything on the internet look the same now?
From typefaces, websites and logos to buildings, cars and home decor, a handful of internet and design industry trends are making everything look more similar.
In the clip, creator Elle Cordova plays a series of typefaces, adopting a different costume and persona for each one: a bespectacled snob for Garamond, a coked-up newspaperman for Courier, a purple-haired hippie for Comic Sans, etc. Others — most notably the writer and critic Kyle Chayka — have argued that social media algorithms promote a standardized, smooth-edged visual culture, most readily seen in places like coffee shops and Airbnbs. Think of any editorial platform: You’ve got the big hero image that fills the screen, a line of navigation at the top with a logo in the left corner, and a simple, single column of text down the middle.
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