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Why Ed-Tech Startups Don't Scale (2022)
I have yet to find a sucessful ed-tech model that works at scale. Issue abound. Often it comes down to how ed-tech growsn and how it monetizes its audience. Let's start with growth:
You’ll quickly find yourself in front of a conundrum: either you dilute your PMF by geographically expanding the product, or you forgo growth and hunker down in your initial market. Some startup industries are just better and more investable than others — products like Netflix, Airbnb, or Doordash face consumer habits that cross borders and cultures, which is why they can scale effortlessly. The only, effective way to easily monetize ed-tech products at scale today is to avoid the “education” part in the first place, and sell entertainment instead.
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