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Why founders shouldn’t chase massive TAMs
Not every investor will be impressed by a founder’s massive prospective TAM, short for total addressable market.
Brigid O’Brien has seen her share of pitches from founders, and she has a message for many of them: Not every investor will be impressed by your massive TAM, short for total addressable market. By way of example, O’Brien pointed to the approach taken by fellow panelist, Gurinder Nagra, co-founder and CEO of Furno Materials. But rather than confront incumbents head on, Furno is starting by finding customers in markets that are currently underserved by cement producers.
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