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Why Gaming for Good is a cause to get behind | interview


Mathias Gredal Nørvig, CEO of Sybo, and Jude Ower, CEO of Playmob, have talked a lot about their book Gaming for Good in the past year. Their book is finally out today.

We share both the ambition and the intention of the book, to start more conversations and bring more game companies on board, but also the real awareness creation among the millions and billions of players out there. The more game companies and platforms and everyone can talk about the fact that we’d prefer to have greener alternatives, that we would encourage lower consumption devices and better use of services and more transparency around this, it’s a great conversation to be having across the industry. For a single game company it’s hard to say, “How do I get greener?” But if the whole industry is interested in becoming carbon neutral, that’s a strong driver for change from a business point of view.

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