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Why investors just bet $85M on this Indian company’s generic drug strategy


Truemeds has taken a different route from other Indian online pharmacies — and it has helped the startup double its revenue.

Founded in 2019, Truemeds entered the market at a time when India’s online pharmacy space was already crowded with major players offering steep discounts on branded generics. This eventually helps consumers save money, as generic drugs are typically more affordable than their branded versions due to cost efficiencies in their development process. This comes from Truemeds’ deep procurement relationships with pharma companies, where the startup uses its technology to give manufacturers better demand visibility, helping them plan production more efficiently for upcoming quarters, he said.

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