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Why is Apple So Bad at Marketing Its TV Shows?
Speaking of streaming services, an anonymous reader shares a story that looks into Apple's entertainment offering: Ever since its launch in 2019, Apple TV+ has been carving out an identity as the new home for prestige shows from some of Hollywood's biggest names -- the kind of shows that sound natur...
While the company never provides spending details, Apple is estimated to have spent at least $20 billion recruiting the likes of Reese Witherspoon, M. Night Shayamalan, and Harrison Ford to help cultivate its award-worthy sheen. For all the effort Apple has expended, and for all the cultural excitement around Ted Lasso during its three-season run, the streaming service has won nearly 500 Emmys ... while attracting just 0.2% of total TV viewing in the U.S. No wonder the company reportedly began reining in its spending spree recently. Adventurous subscribers might see an in-network ad about something like last summer's Sunny, the timely, genre-bending Rashida Jones series about murderous AI, and give it a shot -- only to find that nobody else is talking about it in their social media feeds or around the company Keurig machine.
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