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Why is the world losing color?


The rise of Chromophobia...

Most recently, HBO’s move to rename its service “Max” was accompanied by a logo redesign that stripped away its original blue — replacing it, of course, with stark white text on a black background. This view persisted through the Enlightenment, with German philosopher Immanuel Kant arguing that while color may add charm to art, it has no bearing on true aesthetic judgment. The result is a flattening of the sensory experience — from reduced dynamic range (the difference between the loudest and quietest parts of a song) to less “complex” musical elements like a key change.

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