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Why most GTM slides suck — and how to fix them
The number of founders using their go-to-market slide to describe a marketing strategy is downright problematic.
It’s an overarching approach that should cover elements such as the target market segment (i.e., ideal customer profiles) and the acquisition and distribution strategies you’ll employ to launch and promote your offering. Your go-to-market slide is supposed to persuade investors that you have a solid operating plan for the next 18+ months on winning the market and outsmarting the competition, supported with actionable, concrete milestones and, ideally, early evidence of why this strategy will work. Just ensure you do this in a timely manner because adding a sales-led motion to sell a reasonably simple, SMB-prised solution with an average contract value under $4,000 will sink your unit economics and chances to raise capital.
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