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Why people are cutting back their online profile

A new wave of AI has spurred some to think more carefully about their online presence.

"I erased my online presence as much as I possibly could, including removing the locations of some posts, and a couple of Instagram accounts," says Ms Smith, whose name has been changed for this article. Gus Hosein, executive director at charity Privacy International, recommends several ways to reduce your digital footprint. The first was following an incident at work where she had included her personal Facebook account on an email to a client and her employer was unhappy.

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