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Why Perplexity is going after Google Chrome - and yes, it's serious
Perplexity made an unsolicited $34.5 billion bid for Google's web browser and claims it has the backing to pull it off.
Acquiring Chrome would provide Perplexity with a shortcut to user acquisition and enhance data collection for targeted advertising. According to Reuters' reporting: " Perplexity's bid pledges to keep the underlying browser code called Chromium open source, invest $3 billion over two years, and make no changes to Chrome's default search engine." Others, such as Alon Yamin, co-founder and CEO of Copyleaks, an AI-based content verification startup, said the deal makes perfect sense.
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