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Why Privacy Badger Opts You Out of Google's "Privacy Sandbox"
The latest update of Privacy Badger opts users out of ad tracking through Google’s “Privacy Sandbox.” Despite being billed as a privacy feature, Privacy Sandbox protects Google’s bottom line at the expense of your privacy. Privacy Sandbox might be less invasive than third-party cookies, but that doesn’t mean it’s good for your privacy.
The Wall Street Journal and Reuters report that the European Data Protection Board has ruled that Meta cannot continue targeting ads based on user’s online activity without affirmative, opt-in consent. The high-level vision and principles expressed in the Declaration—to have a single, global network that is truly open, fosters competition, respects privacy and inclusion, and protects human rights and fundamental... This incentivizes all online actors to collect as much of our behavioral information as possible, and then sell it to ad tech companies and the data brokers that service them.
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