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Why publishers are preparing to federate their sites
The Verge and 404 Media are exploring the fediverse as a way to take more control over their referral traffic and onsite audience engagement.
The Verge and 404 Media are building out new functions that would allow them to distribute posts on their sites and on federated platforms – like Threads, Mastodon and Bluesky – at the same time. “We’ve been actively meeting with publishers to help others embrace the fediverse because it creates a direct relationship with people and eliminates the frustrating dependency on big platforms for reaching followers. The fediverse offers a different path forward where we can move our accounts as necessary and its decentralized nature means it’s not owned by any one company,” Koebler said.
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