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Why Russian Propaganda Isn’t as Sophisticated as You Think


Opinion | It is widely assumed that Russia possesses unparalleled powers of manipulation, and that its ubiquitous propaganda is wreaking havoc on public opinion around the world.  In reality, however, Russian propaganda is far from the sophisticated machine it is made out to be.

The “anti-terrorist operation” Ukraine’s interim government launched to drive out the insurgents was more or less successful until Russia began to pour additional military and financial resources into Donbas, leading eventually to an uneasy ceasefire, with swaths of the region remaining under the separatist control. With Gubarev gone and the MH17 disaster rendering the Kremlin unsure how to proceed with the political future of the Donbas Republics, power fell into the hands of Igor Plotnitskiy in Luhansk and Aleksandr Zakharchenko in Donetsk. As part of my research, I analyzed about 80,000 news articles published by separatist media outlets between 2014 and 2018, many of which repeated familiar tropes: that the Euromaidan revolution as a fascist coup by the CIA, the US as an evil puppet master, and Ukraine as an oppressive, genocidal state.

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