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Why the AirPods Pro’s new hearing aid features are a bigger deal than you think


Apple is turning the hearing aid market on its head with the latest AirPods Pro update.

And here’s the clincher: Many elderly folks seem to loathe their hearing aids, and for good reason: They’re generally tedious and unintuitive to use, sometimes with a single microscopic button to control volume. Case in point: My mother got one of these expensive pair of hearing aids years ago, but found the challenge of wearing and maintaining them wasn’t worth the so-so audio improvement they offered. And if not, you can compare and contrast them against pricier OTC or clinical options in terms of comfort, battery life, ease of use and — of course — the respective efficacy of their actual hearing assistance.

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