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Why the Guardian is no longer posting on X
We will stop posting from our official editorial accounts on the platform, but X users can still share our articles
The US presidential election campaign served only to underline what we have considered for a long time: that X is a toxic media platform and that its owner, Elon Musk, has been able to use its influence to shape political discourse. Social media can be an important tool for news organisations and help us to reach new audiences but, at this point, X now plays a diminished role in promoting our work. Thankfully, we can do this because our business model does not rely on viral content tailored to the whims of the social media giants’ algorithms – instead we’re funded directly by our readers.
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