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Why there’s no clear winning pricing strategy in B2B SaaS
New data from Maxio indicates that both consumption and subscription pricing have their advantages when it comes to growth, but not at the same time.
All business models are, but what some folks realized was that while SaaS and its ilk were tidy profit centers for vendors, their costs could wind up misaligned with buyers’ needs. Just like how SaaS products ate up older software sales models, some folks thought that consumption-based pricing would be the next thing. Indeed, Twilio grew to mammoth size on the back of the model, carving a Salesforce-like path forward for startups.
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