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Why toilet paper keeps getting smaller and smaller – The Hustle


There is no end to America’s most egregious case of shrinkflation

A few weeks ago, I was just like you, taking a summer vacation to the beach, anxiously waiting for new episodes of “Presumed Innocent.” Then, after reading too many stories about fast furniture, Chipotle’s shrinking burritos, and other examples of corporations diluting the size and quality of their products, I fell down the wrong rabbit hole. As companies sought to avoid price hikes during the last couple of years and opted for shrinkflation, Dworsky’s decades-long work was profiled by the New York Times and praised by John Oliver. A consumer affairs commissioner in Long Island, he considered Charmin’s justification — that “a new improved softness” led them to shrink the number of sheets lest the rolls not fit on toilet paper holders — “one of the worst examples of advertising hype I’ve ever seen.”

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