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Why Tubi CEO Anjali Sud thinks free TV can win again

Tubi’s free TV strategy puts it between free social video and paid streaming.

We’ve invested heavily over the last 10 years in machine learning and just mastering personalized experiences, and because of the scale of data we have, we do a really good job — once you discover Tubi — of having you stay and engage and come back and watch more. We recently launched the first fan-fueled studio in streaming, and it is essentially an incubator program that is intentionally designed to find some of the first-time filmmakers who have built real fandoms on social and actually work with them and partner with them to produce content that we think makes sense for Tubi. Generally, I’d say I’ve been very impressed with how strong Tubi is on that front, and it does enable us to move probably far faster and in a more strategic way than if somebody were to stand up a service like this from scratch and have to spend all the years building that institutional knowledge and those capabilities.

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