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Why U.S. tech companies struggle to replicate China's WeChat 'super app' model
While 'super apps' have flourished in Asia, their adoption in Western markets has been slower. But more tech companies seek to bring the same model to the U.S.
A one-stop shop to socialize with friends, order food, pay rent, or even consult with a doctor — colloquially known as the "super app." "The regulatory environment in the U.S. today is certainly not as conducive to allowing a super app to develop," said Dan Prud'homme, assistant professor at Florida International University's College of Business. "There are still very strong protections on things like peer-to-peer lending, data privacy, antitrust and so on that don't allow the apps in the U.S. to quite thrive in the same way that WeChat could."
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