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Why Walmart’s quick success in generative AI search should have Google worried
Walmart is talking up its ability to layer generative AI into search within its website for more customized shopping. Should Google be worried?
Walmart long ago established itself as a major tech player, successfully fending off years of anxiety over Amazon and remaining a leader in the retail space whose shares are now trading at an all-time high. "Creating great customer and member experiences is our top priority, and gen AI powered search makes online shopping even more intuitive and convenient," a Walmart spokesperson told CNBC. "What generative AI search does is it democratizes a lot of the opportunities now for brands and companies, who now can also create those," said Elav Horwitz, McCann Worldgroup executive vice president and head of applied innovation.
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