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Why We Build Simple Software
In this post, we’re going to talk about the value of simplicity in software. Simple tools are easier to use, more reliable, and more valuable than their complex counterparts. First, let’s start with my car. I drive a 2020 Toyota Corolla Hybrid, which I bought used in Spring
There are solutions on the market that do a lot more than Pickcode – and in my eyes, their complexity provides a pretty compelling argument for signing up for our platform. A consumer in a hurry can easily just count checkmarks and be convinced by a proverbial “used software salesman” into buying a product bloated with features they don’t need. Builders of software and tech can help their customers by prioritizing simplicity, but they won’t always do that, due to the backwards economic incentives described above.
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