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Why xAI is giving you 'limited' free access to Grok 4
The move arrives days after the company's competitor, OpenAI, released GPT-5 at no cost to all users.
By temporarily making Grok 4 available to all users, xAI appears to be angling in part to get its new model into the hands of as many people as possible -- a tactic ZDNET senior editor Sabrina Ortiz has been tracking. Musk announced in another X post Sunday that xAI users can now "long press" -- holding down on an icon for longer than just the usual quick tap of the thumb -- on any image to pull up an option to turn it into a video using AI. As of Monday, GPT-5 occupied the top spot in multiple critical categories (including text-generation, vision, and coding) on LMArena, an online platform where users can rate and compare the performance of large language models.
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