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Why you're going to see more swimming pools in strip malls

Goldfish Swim School helped pioneer a new type of swim school: tropical, warm, and in a strip mall.

But, as a preschool teacher in Michigan, McCuiston found herself missing the water and began to teach lessons at a summer swim club where demand was so high she had a wait list. Realizing little had changed in Michigan, she thought about a college teammate whose parents operated a swim school and told Chris she wanted to start one in Birmingham, perhaps in their backyard. Franchisees, who get access to company-wide construction strategies, typically take over two spaces, enough for between 6k-9k square feet (roughly the size of four Jimmy John’s but a fraction of a strip mall anchor like a grocery store).

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