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Will Apple’s Vision Pro launch be a Groundhog Day for immersive computing?
Apple is set to debut its first entry into spatial computing with the Vision Pro on February 2, but is this just underwhelming history repeating itself?
The strategy makes a lot of sense given how prior mixed reality devices have missed the mark with overblown claims about revolutionary new computing paradigms, only to end up as niche successes at best – or expensive closet adornments at worst. And that’s with an extremely solid product on the market: The Quest 3 is easily the best VR hardware I’ve used so far in terms of balancing great features and performance with a decent price tag and a fairly impressive software library. Mark Zuckerberg has experienced first-hand how easy it is to be stuck in a seeming time-loop unveiling the next generation of spatial computing, only to find himself on stage the very next year announcing basically the same thing in a slightly different way – and yet not having that future come to pass.
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