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Will Consumer Data Collection Lead to Algorithm-Adjusted 'Surveillance Pricing'?
An anonymous reader shared this report from the Washington Post's "Tech Brief": Last fall, reports that Kroger was considering bringing facial recognition technology into its stores sparked outcry from lawmakers and customers. They worried personalized data could be used to charge different prices...
Kroger told lawmakers that it doesn't use facial recognition to help it set prices, a stance the company reiterated to the Tech Brief on Thursday. Still, the uproar helped to spark a push by consumer advocates who warn that the threat of invasive, personalized pricing schemes is real. Now, Democratic lawmakers in several states are working to ban so-called "surveillance pricing" — when businesses charge customers more or less for the same item based on their personal information.
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