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Will Electronic Price Labels Tempt Stores to Try 'Dynamic Pricing'?


"Electronic shelf labels are already common in Europe," reports the Los Angeles Times, "and will become wider spread in the U.S., with Walmart planning to implement the labels in 2,300 stores by 2026." And grocery giant Kroger also plans to introduce digital labels. But will they also bring "dyna...

A Walmart spokesperson said updates to the electronic tags will be used to reflect lower prices for items on sale or final clearance. What grocery stores save in labor they may lose in customer trust and loyalty, however, said Dominick Miserandino [CEO of the retail disussion forum RetailWire.] The article notes one U.S. presidential candidate has already pledged they'd "work to pass the first-ever federal ban on price gouging on food."

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