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Will retailers look up to the cloud for gen AI? Google Cloud hopes so
Retailers can now harness the power of Google's Vertex AI Search to deliver personalized and efficient search and recommendations.
The assistant is also enhancing the Gymshark training app to be able to seamlessly record activities via text and dynamically provide new insights to help customers reach their fitness goals. As an example of how a retailer might put this solution to work, Eschliman said a merchandising team for a sporting goods store can use this technology to bring the entirety of their product catalog online with complete and accurate descriptions. For example, the sporting goods store could capitalize on an unexpected surge in worldwide popularity of Kansas City Chiefs merchandise and quickly generate enriched product data that helps improve SEO performance or ranking on their own site’s organic search results.
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