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Will Truth Social solve Trump's money problems?

Trump Media lost nearly $60m last year. So how is it worth billions? We explain the ex-president's windfall.

The idea was pitched to him by two men, former contestants on his reality TV show, The Apprentice, who saw an opportunity to create an alternative to the mainstream social media sites. When Trump Media announced its plans to go public in 2021, the news prompted small-time investors to snap up shares of Digital World, helping to pump up its price and draw comparisons to pandemic-era meme stocks. Conversations in online forums suggest at least some of those shareholders see their stock purchase as a bet on Mr Trump and a way to support him as his legal troubles, and the bills that accompany them, pile up.

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