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Will.i.am’s new startup Sound Drive wants you to reboot the music industry in your car
You can spend all day long curating custom playlists for every mood, picking tracks based on tempo or intensity, but whether you're corner-carving or just
You can spend all day long curating custom playlists for every mood, picking tracks based on tempo or intensity, but whether you’re corner-carving or just commuting you’ll never perfectly match the cadence and energy of every drive. Will.i.am, the singer and songwriter turned entrepreneur, says he has cracked the code to doing just that with a new company called Sound Drive, which made its debut at CES 2024. Sound Drive finds harmony in the numerous channels of data flying out of the ECU of a modern car, everything from throttle input to brake pressure, and links that to a sort of intelligent multi-channel mixer.
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