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With a TikTok Ban Looming, Users Flee to Chinese App ‘RedNote’
Some say they joined Xiaohongshu, which translates to "little red book," to spite the US government after a ban on TikTok became more likely.
As TikTok anxiously awaits a Supreme Court decision that could determine whether it will be banned in the United States, users are preemptively fleeing the app and migrating to another Chinese social media platform called Xiaohongshu, which literally means “little red book” in Mandarin. The app’s AI-powered grid-shaped feed (referred to as a “masonry grid” in professional tech circles) has been so successful in driving engagement that larger social media companies like Tencent and ByteDance have copied the design in their own products. David Yang, a recent master’s program graduate from China currently living in Paris, suddenly found his Xiaohongshu feed full of American users on Sunday.
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