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With Affinity acquisition, Canva should be able to compete better with Adobe’s creative tools

With the acquisition of U.K. design tools maker, Affinity, Canva will be able to target experienced designers and better compete with Adobe.

Canva, the high-flying Australian design and visual communication startup, announced today it was acquiring Affinity(formerly Serif), a creative tools company based in the U.K. Bloomberg reported that the deal was worth several hundred million pounds (approximately $380 million U.S.), and the company confirmed to TechCrunch that the number was accurate. Canva has typically targeted the beginner for their products, but company co-Founder Cliff Obrecht sees the acquisition opening the door to more advanced users. “We know that those of you who’ve put your faith in Affinity, some since we launched our very first Mac app, will have questions about what this means for the future of our products,” he wrote in the post.

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