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With AI Mode, Google Search Is About to Get Even Chattier
Google's new chatbot-style AI Mode search experience, previously an experiment, is launching for US users. Publishers and marketers will have to adjust their search strategies once again.
The chatbot-style addition to the company’s search engine results page is designed to answer longer queries and uses Google’s AI model to generate full responses based on—and linking back to—indexed websites on the open web. AI Mode is Google’s direct response to the release of search engines from Silicon Valley startups like OpenAI and Perplexity, which provide chatbot-style answers to questions and queries. For Lily Ray, an SEO strategy executive at the marketing agency Amsive, the idea of fewer visitors that are of a seemingly higher quality is still insufficient—and it presents an existential threat.
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