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With Alexa+, Amazon makes an intriguing play in the consumer agent space
With Alexa+, Amazon is making a play for the consumer agent space. It has a shot at succeeding — if all goes according to plan, that is.
Amazon shared an impressive vision of an “agentic” future on Wednesday — one in which the company’s improved Alexa, Alexa+, handles countless mundane tasks, from booking restaurants to finding appliance repairmen. The company hopes to marry a more natural, expressive Alexa — one powered by generative AI models — with the ability to tap into first- and third-party apps, services, and platforms in a fully autonomous, intelligent way. Alexa+ can place food delivery orders through GrubHub, hail an Uber, find tickets to upcoming concerts on Ticketmaster, put together a travel itinerary drawing on sources like Tripadvisor, and even extract key dates and times from an event flyer to set a reminder.
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