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With Disney’s magic, Fortnite is poised to win the metaverse
With its massive new partnership with Disney, the stars are aligning for Epic Games' grand Fortnite plans.
In an image promoting the project, Disney and Epic portray their work together as a series of futuristic colorful islands floating in space with highways running between them and a Magic Castle glowing in the center, a beacon of cash-printing possibility. Games in Fortnite’s ecosystem are free to play, and the company makes its money through brand licensing partnerships and in-game purchases like skins, dances and emotes, which rotate through its virtual store on a daily basis. While Meta was obsessing over building its Oculus acquisition into a mainstream consumer product, companies like Epic, Roblox, Minecraft-maker Mojang and others were developing avatar-driven virtual worlds where people loved spending time.
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