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With Easel, ex-Snap researchers are building the next-generation Bitmoji thanks to AI
Easel is a new startup that sits at the intersection of generative AI and social founded by two former employees at Snap.
Similarly, before Meta tried to make virtual avatars cool again with massive investments in Horizon Worlds and the company’s Reality Labs division, Snap made a curious move when it acquired Bitmoji back in 2016. I moved down to LA to join Snap in Bobby Murphy’s research team, where we kind of worked on a range of futuristic things,” Easel co-founder and CEO Rajan Vaish told TechCrunch in an exclusive interview. The startup has opted to integrate Easel into the native iOS Messages app so that you don’t have to move to a new platform, and create a new social graph, just to swap funny personal stickers.
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