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With the DNC, Democrats finally understand that content is king
At their convention, the Democrats fight for viral moments.
This is happening against a fairly dire backdrop — according to a Democratic press release, night one of the DNC averaged 20 million viewers across 13 networks, down 22 percent from the 2016 convention when Hillary Clinton accepted her party’s nomination. For the past several weeks, Democrats have successfully maintained a steady stream of viral moments, leaning into pop culture memes and creating hyper-targeted merch like a Chappell Roan-inspired camo hat. I read this as a sign of who they want to reach: not just people watching Hasan Piker streams but also the TikTok users who flock to the app to hear their favorite fashion influencer talk about their life.
Or read this on The Verge