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With Twilio under activist pressure, Segment could be put up for sale

With Twilio under pressure from activist investors, it's looking at whether to sell Segment, the company it bought in 2020 for $3.2 billion.

The former startup offers communications software services via APIs, and in recent years expanded its product footprint through the acquisition of companies like Segment, which added CDP capabilities to its larger portfolio. In its most recent earnings report, Twilio moved its “Flex and Marketing Campaigns products” to its Communications line of business, leaving its former Data and Applications unit much slimmed and now operating under the Segment name. But Segment is only so valuable today, and the company is stuck deciding between potential strategic gains from keeping one foot in the realm of CDP and divesting an asset at a loss that would see its revenue base erode.

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