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With Vids, Google thinks it has the next big productivity tool for work


Spreadsheets, slide decks, documents... and now videos?

Now Google is proposing to add another to that triumvirate: an app called Vids that aims to help companies and consumers make collaborative, shareable video more easily than ever. The main goal is to make everything as easy as possible, says Kristina Behr, Google’s VP of product management for the Workspace collaboration apps. Behr says she has replaced her weekly recap emails with Vids, “and I get a lot of feedback that people like it because they can see my facial expressions when I’m talking about things.”

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