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Wiz's $32B GTM Playbook
From Finding PMF to Nailing Branding
In this installment, we’ll dissect their journey from finding Product-Market Fit (PMF) to how they nailed branding that set them apart in a hyper competitive segment with well-established incumbents. Major lesson here is that if the founding team can’t sell the product repeatably end-to-end, it’s wishful thinking that bringing in a salesperson would be able to crack the PMF code for you. It’s a masterclass in category creation and proving that a bold GTM strategy, a sticky product, and a magical brand can turn a startup into an industry darling (and $32B) in just five years.
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