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World of Tanks Blitz turns 10 on mobile and hits $1B in lifetime revenue | Thaine Lyman interview
Wargaming's World of Tanks Blitz has turned 10 years old. It has more than $1 billion in lifetime revenue and reached 180 million players.
Thaine Lyman, general manager of MS-1 Studios at Wargaming, proudly points out it was and is a real game on mobile, and it is not an “alarm clock simulator.” It launched a decade ago with eight maps and three tank nations. There’s no point where the player is told, “I’m sorry, you have to come back in two hours.” We did a lot with the way our downloadable content is organized, so people can get in and start playing faster. But the basic underpinnings – do something fun and memorable and interesting, that speaks to people in a language they recognize, that they can share and show their friends – that becomes a lot more important in this world.
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