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WTF Is With the Pink Pineapples at the Grocery Store?!
Using DNA from tangerines and tobacco, food scientists have made a familiar fruit tastier—and more Instagrammable—than ever. We looked into pink pineapples so you don’t have to.
When I brought my questions to Hans Sauter, Fresh Del Monte’s chief sustainability officer and senior vice president of R&D and agricultural services, he began by offering me a brief history of the fruit. In a 2020 press release, Del Monte described the Pinkglow as “one-of-a-kind and perfect for a hostess to serve as part of a festive party cocktail, as a delicious dessert all on its own, or even to give as a gift to the person who will now truly have everything.” It’s no wonder I picked one up in the grocery store. In an earnings call in February, Fresh Del Monte Produce reported strong demand for its new pineapple varietals, with sales growing by approximately 25 percent in 2023 compared with 2022.
Or read this on Wired
