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X advertisers remain silent after Grok goes off the rails and CEO resigns
The lack of public response from advertisers stands in stark contrast to their response in 2023 following an antisemitic post from Elon Musk.
Most major advertisers on X are choosing to remain silent about their plans and relationship with the company after the platform’s AI chatbot, Grok, went on a racist and antisemitic posting spree Tuesday and X’s CEO Linda Yaccarino announced her resignation the next day. Despite the antisemitic posting scandal, Musk and his companies are pushing ahead with the technology, debuting Grok 4 on Wednesday evening, along with the new $300-per-month SuperGrok Heavy subscription plan. It broadened the suit this year to include more brands, and the Federal Trade Commission began asking companies last month about their decisions to boycott X, The Wall Street Journal has reported.
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