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X CEO signals ad boycott is over. External data paints a different picture.
Data shows election didn’t spike X users or end ad boycott.
At CES, Yaccarino said that X's product innovation was helping to drive advertisers' interest in the platform, citing X's NFL portal's success as an example of why "the best brands" are wanting to partner with a company that's "transforming" like X. To achieve that engagement goal, though, Sensor Tower data suggests that X will have to reverse a downward trend that saw X's global daily average users down by 13 percent in the final quarter of 2024 compared to the prior year. "Sensor Tower data shows that X’s user base has shrunk materially over the past two years since it was acquired by Elon Musk," the marketing intelligence firm reported.
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