Get the latest tech news

X Games will test AI from Google Cloud for judging snowboarding competitions

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Making its debut in Aspen, X Games will leverage AI technology from Google Cloud to enhance objectivity in subjectively judged sports. The aim is to deepen fan engagement, and provide valuable insights that resonate with both […]

Making its debut in Aspen, X Games will leverage AI technology from Google Cloud to enhance objectivity in subjectively judged sports. The AI technology aims to explore the potential for enhancing objectivity in judged sports, increasing fan engagement, and providing athletes with additional insights into their performances. Jeff Moorad, CEO of MSP Sports Capital, said in a statement, “When we acquired X Games, our goal was to reimagine unique fan experiences and increase access to the world’s premiere athletes.

Get the Android app