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X hikes ad-free Premium+ subscription price from $16 to $22

Elon Musk's X has hiked prices for its ad-free Premium+ subscription service to $22 a month, up from $16 before.

Existing users on monthly subscriptions will keep their current rates until January 20th, and price for other tiers (Basic and Premium) remain unchanged. X first introduced the Premium+ subscription tier in October 2023, promising an ad-free experience your "for you" and following timelines, along with existing Premium perks like a blue checkmark. X has reportedly lost 2.7 million active users in the last two months, with rival Bluesky gaining nearly the same number over that period.

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